Business development identifies new opportunities for growth by forming strategic partnerships with individuals and corporations. Salespeople focus on revenue generation by reaching out to leads and closing deals. You will work with people inside and outside the organization to create new business opportunities. Your job is offering proposals to new clients and building long-term relationships with the company’s customers. Remember, while sales managers and business development managers have different focuses, they’re both essential for a company’s success.

What should you look for in an IT Business Development Manager resume?

They manage daily operations, set performance standards, and align the team’s efforts with the company’s sales goals. This involves training and mentoring SDRs, monitoring their performance, and optimizing sales strategies. Candidates with 3 to 5 years of experience often have a solid understanding of IT products and services, and have honed their sales and business development skills. Conversely, business development focuses on the strategic partners, as they offer products to various market segments which in turn, increases your company’s customer base.

Horticultural Educator Job Description Updated for 2025

He or she does thorough research on leads, establishes relationships with potential clients, and works with various departments to fulfill the desired goals. A business development director is a high-level manager responsible for coordinating sales and marketing departments to build a company’s brand. They receive reports from business development managers and, in turn, report to the VP of business development or directly to business owners. As part of the marketing team, you build sales leads, pitch to new prospects, and develop a company’s client list. You aim to guide people through the sales funnel and sign them up as customers.

• They also play a key role in client relationship management, ensuring customer satisfaction by meeting their requirements and addressing their concerns promptly.
• The role requires excellent communication skills, a deep understanding of the market, and the ability to lead a sales team effectively.
• This additional education provides a comprehensive understanding of business operations, strategic planning, and technology integration.
• These responsibilities underscore the SDM’s role as a cornerstone of your sales strategy.
• Cold emailing is another common strategy, but it’s crucial to personalize messages and provide value to the recipient.
• My sales colleagues covered and closed minor transactions from small clients in the city, so I expanded our territory, developed potential customers across the country, and introduced them to our salespeople.
• You’ll be responsible for managing a team of professionals to deliver quality work on time and within budget.

Fear of Failure: The Mental Bottleneck Sales Leaders Can’t Afford to Miss

For startups keen on immediate growth, engaging a fractional Sales Development Representative could be a strategic move to ensure focused and programmer effective sales efforts. A Sales Development Manager focuses on identifying and closing leads, a direct line to revenue. Business development managers often have a more fluid position in the organizational structure. They frequently operate in a cross-functional capacity, interacting with various departments and stakeholders.

Imagine running your company without these two roles—it’d be like trying to steer a ship without a rudder. Business development managers (BDM) drive overall business growth, while sales managers focus on generating and converting leads and hitting short-term revenue targets. The roles of sales manager and business development manager are often confused. Many people use these titles interchangeably, but they actually represent distinct roles within an organization. While both positions are crucial for driving company growth, they focus on different aspects of the business. If you want to become an IT Business Development Manager, you will need to have a lot of education and experience.